WILL DO

Multidiciplinary

Visual & Motion Designer

20+ years of experience

by blending tech

& user needs.

HIGHLIGHTS

HIGHLIGHTS

HIGHLIGHTS

UX goals and stakeholder buy-in

Bridged UX teams in China and Canada by establishing a unified CH & EN visual design language, implemented through a modular visual system and guidelines to ensure consistency across teams, ideas, AI and global projects. More than that, motion design were crutial to explain collected data, prototypes and stabilish an emotional connection to stakeholders about user pain points and AI value on Cloud.

AIUX, Visual Design, Motion Design, Research

This project relates to a major tech company and is under NDA. Elements showcased here were recreated from sketches and do not represent any brand or actual project.

UX goals and stakeholder buy-in

AIUX, Visual Design, Motion Design, Research

This project relates to a major tech company and is under NDA. Elements showcased here were recreated from sketches and do not represent any brand or actual project.

UX goals and stakeholder buy-in

AIUX, Visual Design, Motion Design, Research

This project relates to a major tech company and is under NDA. Elements showcased here were recreated from sketches and do not represent any brand or actual project.

Design by for Humans

As a

Developer

Researcher

Director

Developer

I want

(

)

,

so that

(

)

.

Design by for Humans

As a

Developer

Researcher

Director

Developer

I want

(

)

,

so that

(

)

.

Design by for Humans

As a

Developer

Researcher

Director

Developer

I want

(

)

,

so that

(

)

.

Understanding Pain Points

Crafting emotionally resonant stories for target audiences by Identifying the core problem and translating research and insights into accessible and solution driven communication.

Understanding Pain Points

Crafting emotionally resonant stories for target audiences by Identifying the core problem and translating research and insights into accessible and solution driven communication.

Understanding Pain Points

Crafting emotionally resonant stories for target audiences by Identifying the core problem and translating research and insights into accessible and solution driven communication.

Design for Emotion

Design that value not only in what the product do, but in how it make audience fell. Product adoption is increased by building reliable experiences through all user journey.

Design for Emotion

Design that value not only in what the product do, but in how it make audience fell. Product adoption is increased by building reliable experiences through all user journey.

Design for Emotion

Design that value not only in what the product do, but in how it make audience fell. Product adoption is increased by building reliable experiences through all user journey.

Design for Trust:
Functionality, Reliability & Usability first

Customer-centric: Success depends on customer success.

Crafting experiences that feel helpful, reliable and real.

Discover where you are and fill the connection gap.

Goal-oriented decisions to deliver the right and relevant message.

Continuous learning and solution discovery

Ability to build long term results by building trust and a solid relationship.

Inspire dedication and reliability.

In the end, a successful message is doing what you said you would do.

CREATIVE DIRECTION

CREATIVE DIRECTION

CREATIVE DIRECTION

Motion as a Service

For two SaaS companies, Pipefy and Proto, I unified their Product and Marketing teams by creating a shared visual language and scalable motion design system that translated complex concepts like "process orchestration" into the simple benefit of "saving clients time."

Figma, After Effects, Creative Direction, Branding, Product and Marketing

Enabled the launch of more than fifty consistent campaigns per year across diverse industries and multiple languages, covering the entire customer journey from awareness to retention.

Motion as a Service

Figma, After Effects, Creative Direction, Branding, Product and Marketing

Enabled the launch of more than fifty consistent campaigns per year across diverse industries and multiple languages, covering the entire customer journey from awareness to retention.

Motion as a Service

Figma, After Effects, Creative Direction, Branding, Product and Marketing

Enabled the launch of more than fifty consistent campaigns per year across diverse industries and multiple languages, covering the entire customer journey from awareness to retention.

Made to Scale

Systematic design approach to serve both marketing and product needs. This involved creating a flexible system of templates and strategies for various industry verticals.

Figma, After Effects, Creative Direction, Branding, Product & Marketing.

The goal was to empower teams to reach multiple audiences with targeted visuals while maintaining a single, unified brand identity.

Made to Scale

Systematic design approach to serve both marketing and product needs. This involved creating a flexible system of templates and strategies for various industry verticals.

Figma, After Effects, Creative Direction, Branding, Product & Marketing.

The goal was to empower teams to reach multiple audiences with targeted visuals while maintaining a single, unified brand identity.

Made to Scale

Systematic design approach to serve both marketing and product needs. This involved creating a flexible system of templates and strategies for various industry verticals.

Figma, After Effects, Creative Direction, Branding, Product & Marketing.

The goal was to empower teams to reach multiple audiences with targeted visuals while maintaining a single, unified brand identity.

Ideas and Smiles :)

At Wiser Educação, which includes Wise Up, MeuSucesso.com and Power House, distinct brands were united by a bold vision of empowerment. The creative work channeled this confidence visually, connecting with the audience’s ambition and drive.

Adobe Suite, Creative Direction, Branding, Product and Marketing

A versatile communication strategy gave each brand its own personality while reinforcing Wiser’s core message of empowerment.

Ideas and Smiles :)

Adobe Suite, Creative Direction, Branding, Product and Marketing

A versatile communication strategy gave each brand its own personality while reinforcing Wiser’s core message of empowerment.

Ideas and Smiles :)

Adobe Suite, Creative Direction, Branding, Product and Marketing

A versatile communication strategy gave each brand its own personality while reinforcing Wiser’s core message of empowerment.

AWARENESS

AWARENESS

AWARENESS

Gershoni & Spotify Global Audience

Over the past few years, I've edited multiple videos shared on the app and social media platforms by Spotify and its strategic partnerships with global brands.

After Effects, Premiere, Social Media, Brand Awareness

Translated high level strategies into engaging content, reaching a wide social media audience through animations and promo reels.

Gershoni & Spotify Global Audience

Over the past few years, I've edited multiple videos shared on the app and social media platforms by Spotify and its strategic partnerships with global brands.

After Effects, Premiere, Social Media, Brand Awareness

Translated high level strategies into engaging content, reaching a wide social media audience through animations and promo reels.

Gershoni & Spotify Global Audience

Over the past few years, I've edited multiple videos shared on the app and social media platforms by Spotify and its strategic partnerships with global brands.

After Effects, Premiere, Social Media, Brand Awareness

Translated high level strategies into engaging content, reaching a wide social media audience through animations and promo reels.

Gershoni Reel

Animations, promos and motion reel shots.

Animation: Figma, After Effects & Premiere

Compilation of animation highlights created for brand storytelling.

Gershoni Reel

Animations, promos and motion reel shots.

Animation: Figma, After Effects & Premiere

Compilation of animation highlights created for brand storytelling.

Gershoni Reel

Animations, promos and motion reel shots.

Animation: Figma, After Effects & Premiere

Compilation of animation highlights created for brand storytelling.

3d visualization

Unlimited Words

Visual concept and motion templates for Unlimited Words, a VR navigation interface.

After Effects, 3D, AI, UX Prototyping

Explored how 3D, AI and motion design merge to simulate future product experiences.

Unlimited Words

Visual concept and motion templates for Unlimited Words, a VR navigation interface.

After Effects, 3D, AI, UX Prototyping

Explored how 3D, AI and motion design merge to simulate future product experiences.

Unlimited Words

Visual concept and motion templates for Unlimited Words, a VR navigation interface.

After Effects, 3D, AI, UX Prototyping

Explored how 3D, AI and motion design merge to simulate future product experiences.

Brand Integration

Created 3D motion concepts to integrate assets into brand campaigns and digital ecosystems.

C4D, Blender, Unreal Engine, After Effects, Branding

Balanced consistent identity with innovative 3D storytelling.

Brand Integration

Created 3D motion concepts to integrate assets into brand campaigns and digital ecosystems.

C4D, Blender, Unreal Engine, After Effects, Branding

Balanced consistent identity with innovative 3D storytelling.

Brand Integration

Created 3D motion concepts to integrate assets into brand campaigns and digital ecosystems.

C4D, Blender, Unreal Engine, After Effects, Branding

Balanced consistent identity with innovative 3D storytelling.

Interactive 3D

Animated modular screen concepts for brand reels and websites.

Figma, After Effects, Brand Resources.

Demonstrated scalable modular 3D elements adaptable across digital platforms.

Interactive 3D

Animated modular screen concepts for brand reels and websites.

Figma, After Effects, Brand Resources.

Demonstrated scalable modular 3D elements adaptable across digital platforms.

Interactive 3D

Animated modular screen concepts for brand reels and websites.

Figma, After Effects, Brand Resources.

Demonstrated scalable modular 3D elements adaptable across digital platforms.

TEMPLATES

Scalable Motion Libraries

I developed and maintained animated template libraries through integrated workflows merging Figma, After Effects, Unreal Engine, Spline, Rive and AI. These systems were designed to streamline collaboration between design, product and marketing.

Figma, After Effects, Jitter, Unreal Engine, Spline, Rive, AI

Empowered teams to scale visual production efficiently, ensuring consistency while saving time across platforms and campaigns.

Scalable Motion Libraries

Figma, After Effects, Jitter, Unreal Engine, Spline, Rive, AI

Empowered teams to scale visual production efficiently, ensuring consistency while saving time across platforms and campaigns.

Scalable Motion Libraries

Figma, After Effects, Jitter, Unreal Engine, Spline, Rive, AI

Empowered teams to scale visual production efficiently, ensuring consistency while saving time across platforms and campaigns.

BOOK A CALL FOR FULL CASE STUDIES

ABOUT

ABOUT

ABOUT

I'm a Visual and Motion Designer with more than twenty years of experience blending creativity with technology. Based in Toronto, I specialize in building digital products by aligning visual design systems and motion graphics for global companies.

I push the boundaries of design and UX to create visuals with meaning and personality, supported by smart processes, scalable systems, and storytelling that drives efficiency across projects, pitches, and growth strategies.

Beyond design, I draw inspiration from music, video games, and motion pictures, which were key influences in my decision to study design from the very beginning. These arts teach me the power of rhythm, narrative tension, and technology-driven experiences, lessons I consistently bring into my work to create engaging, dynamic, and emotionally resonant designs.