Will Knack is a Multidiciplinary Visual & Motion Design with 20 years of experience by blending tech & user needs.
Don't Let Complexity Hide Your Product's Value.
Enterprise tech products are powerful, but their value is often lost in complex user journeys and technical jargon. When stakeholders can't see the vision or users get confused, adoption stalls, and potential is wasted.
My work is to translate that complexity into compelling digital experiences.
As a visual storyteller, I build the essential bridge between cutting-edge functionality and human-centered emotion, ensuring the true power of your product is not just understood, but felt.
01. Design
for Trust
I build stakeholder trust by translating your vision into a clear, believable narrative. Through high-impact concept videos and visualizations, I unite teams and leadership behind a single goal to secure the buy-in required for your most ambitious projects.
02. Design for Emotion
I create experiences that connect with users on an emotional level. Using visual storytelling and micro-animations, I build a product's personality to go beyond mere function, fostering the loyalty and meaningful engagement that drives adoption.
03. Design to Scale
I build design systems & templates with reusable components and clear motion rules. This provides a single source of truth that ensures brand consistency, accelerates development, and empowers your team to build better, more cohesive products at scale.
Work in action
A collection of my latest design projects and case studies.
Explore Portfolio
Are you struggling to explain complex Al capabilities to non-technical stakeholders?
UX goals and stakeholder buy-in
Bridged UX teams in China and Canada by establishing a unified CH & EN visual design language, implemented through a modular visual system and guidelines to ensure consistency across teams, ideas, AI and global projects.
More than that, motion design were crutial to explain collected data, prototypes and stabilish an emotional connection to stakeholders about user pain points and AI value on Cloud.
AIUX, Visual Design, Motion Design, Research
This project relates to a major tech company and is under NDA. Elements showcased here were recreated from sketches and do not represent any brand or actual project.
Do you need to bridge the gap between your marketing message and your product's visual identity?
Motion as a Service
For two SaaS companies, Pipefy and Proto, I unified their Product and Marketing teams by creating a shared visual language and scalable motion design system that translated complex concepts like "process orchestration" into the simple benefit of "saving clients time."
Figma, After Effects, Creative Direction, Branding, Product and Marketing
Enabled the launch of more than fifty consistent campaigns per year across diverse industries and multiple languages, covering the entire customer journey from awareness to retention.
Is your branding's true value and power getting lost in a confusing communication?
Ideas and Smiles :)
At Wiser Educação, which includes Wise Up, MeuSucesso.com and Power House, distinct brands were united by a bold vision of empowerment. The creative work channeled this confidence visually, connecting with the audience’s ambition and drive.
Adobe Suite, Creative Direction, Branding, Product and Marketing
A versatile communication strategy gave each brand its own personality while reinforcing Wiser’s core message of empowerment.
Will Do
Motion Design & Animation
Advanced motion graphics and 3D animation across After Effects, Unreal Engine, Cinema 4D, Blender & Jitter. Rive interactions & generative AI enthusiastic
Storyboarding and video editing for multimedia narratives
Scalable motion libraries bridging design, product, and marketing teams
Visual Design
Brand communication, typography mastery and strategic color theory application
Brand identity and cross-cultural visual storytelling
Modular, scalable design systems for enterprise-level projects
Adobe Creative Suite and Figma expertise from print to digital
UX/UI Design
User experience and user interface design for Cloud, SaaS, B2B, and digital products
Micro-interactions, information architecture, and accessibility focus
Prototyping with Figma, ProtoPie, Framer & Webflow
Emerging Tech & Innovation
AI-enhanced creative workflows integrating Gemini, ChatGPT, Midjourney, Firefly, VEO, Kling & Elevenlabs
Real-time collaboration tools and immersive 3D experiences
Human-AI Interaction guidelines and adaptive design frameworks
Strategic Design & Leadership Product
Design for Trust methodology to build user confidence and engagement
Creative leadership and cross-functional team coordination
Multilingual collaboration in English, Portuguese, and Chinese-English bilingual systems
Business analysis visuals and insightful reporting for decision-makers
Design for Trust

Creative Visual and Motion Designer with over 20 years of experience delivering compelling digital experiences for global brands such as Huawei, Pipefy, Spotify, and Airmiles. Combines advanced motion graphics, scalable design systems, and AI-powered technologies to translate complex concepts into clear and engaging visuals that build user trust and drive business growth. Skilled at unifying product, marketing, and UX teams across cultures and languages, bringing a strategic and collaborative approach to every project that fosters innovation and measurable impact through creative leadership and global teamwork.
20 years of experience in Motion Design
Multiskilled Visual & UX expert
Strategic Creative & Management
Exclusively Milestone Planning & Report Workflow
Efficiency & Quality Excellence
Starting at 6K/mo
Babysitting Junior Designers
Lack of Strategic Vision
Lost Efficiency and Expertise
Limited Skills & Low Adaptability
Communication & Trust Gaps
Artist Egocentrism